A BUSINESS SCHOLAR, ENTREPRENEUR AND MARKETING STRATEGIST, AUTHOR
Faculty member, Nottingham Business School, Nottingham Trent University
Marketing Strategy and Communications Expert.
Marketing Services Entrepreneur
Creative Entrepreneurship and Innovations Coach
Public Speaker and mentor
Dr. Rotimi Olaniyan is a senior member of the marketing faculty and a practice oriented scholar at Nottingham Business School, (NBS) at Nottingham Trent University, UK, with teaching responsibilities in the areas of Strategic Marketing; Leadership and Employability; Marketing Metrics and Analytics; Marketing Innovation; as well as International Business, at both undergraduate, post graduate and executive education levels.
He supervises PHD and DBA students with research interests in Brand and Marketing Management and Communications, Entrepreneurial Marketing and Innovation, as well as International Marketing strategy particularly within the emerging market context.
Rotimi has had a broad-spectrum marketing industry career across a few countries and cultures including the UK spanning 30 years. His experience covers Integrated Marketing Communications, Brand and Strategic Marketing Management, Innovation, Sales and Trade Marketing, as well as Data Driven Marketing, CRM and Consumer Insights while working for multinationals like Cadbury's and Colgate Palmolive.
He has operated as a business founder and served as Managing Director and country manager for brand and marketing communications consultancies such as the TBWA/TEQUILA international advertising agency network. He has partnered at C-suite level across several marketing campaigns to help build some of the world’s most important global consumer brands. He has also sat on several start-up boards including one of Africa's fast scaling mobile money payment technology start-ups.
He is a former Vice President of Nigeria's Chartered Marketing Institute as well as Past President of the Experiential Marketing Industry trade group in Nigeria and he currently serves as a visiting lecturer in marketing and communications to the Pan Atlantic University Lagos, where he also taught PG students for three years.
Rotimi has a first degree in accountancy, a masters in marketing and an MBA from IESE Barcelona. He is also an NBS Alumni Fellow where he gained his Doctorate in Business Administration in 2015 with his thesis, which developed a model for better understanding the environmental munificence of entrepreneurship at the community level.
Rotimi's research interest is around three broad areas. The first is brand marketing communications and customer experience, with a particular curiosity around the issues of syncretised identity, image and the co-creation of brand expression across consumer communities and cultures. Second is the entrepreneurial context of marketing with scholarly adventures into how environmental contexts help frame the design and adoption of business models, propositions and venture journeys; and lastly is International marketing, particularly within the emerging market context, and how various logics and verticals intersect to create value for firms in search of success across these markets.
He is still an errant golfer, passionate about music, runs a facebook music club and happily married to Sylvia with teenage children.