Join other confirmed participants from Wakanow.com, Paga, Trade Depot, Afrinvest, Indomie and other entrepreneurial Nigerian companies and innovation leaders for this fast paced Thinkshop. Specially designed for professionals, entrepreneurs and brand owners, this Thinkshop promises to get your creative juices flowing. Using the latest techniques in immersive and experiential learning, you will re-imagine how to develop and communicate a sharpened and purposeful brand vision. How to plot a uniquely differentiated brand identity that will stand you out in your market and win you a distinct and sustainable advantage, and do it fast on a lean budget.

Building your brand does NOT have to be expensive once you understand the customer. Using new research data of the Nigerian consumer, you will learn to map the passion points of your target audience and selected customer segments. You will explore universal cultural anchors that will give your brand deeper meaning amongst customer communities and master how to develop a vibrant brand personality and tell your brand story using sophisticated narrative archetypes and story arcs that will project your brand quickly and effectively. Finally you will map the digital landscape and learn how to position your brand within the social media landscape.

This is a Thinkshop leveraging the latest in global best practice for anyone serious about developing either a PERSONAL, PROFESSIONAL or BUSINESS brand that will generate commercial success and impact.

Content

This Thinkshop will help participants understand and engage with a wide range of issues relevant to Rapid Brand Innovation. (RBI)™. The content will include: ·

• Strategic thinking and the brand strategy development process
• New tools of strategic brand analysis
• Understanding Market led strategic change and brand Innovation frameworks
• Identifying your brand’s core competencies and capabilities to create value
• The strategic brand planning process, the role of strategic planning and issues in achieving effective planning
• The impact of the brand’s strategic context on approaches to brand communications and storytelling
• Brand Performance Management (The key Metrics)

N50,000 ONLY Per Participant

• Cost is inclusive of coffee break and lunch and course materials.
• Limited spaces available.

ENJOY SPECIAL OFFERS

Sign up NOW and take advantage of these special promotional offers:

• DISCOUNTS FOR THE FIRST FEW PARTICIPANTS TO REGISTER (EARLY BIRD OFFER)
• FREE ONE YEAR SUBSCRIPTION ON TO A PARTNERING ONLINE EXECUTIVE COACHING PLATFORM