Join other confirmed participants from Wakanow.com, Paga, Trade Depot, Afrinvest, Indomie and other entrepreneurial Nigerian companies and innovation leaders for this fast paced Thinkshop. Specially designed for professionals, entrepreneurs and brand owners, this Thinkshop promises to get your creative juices flowing. Using the latest techniques in immersive and experiential learning, you will re-imagine how to develop and communicate a sharpened and purposeful brand vision. How to plot a uniquely differentiated brand identity that will stand you out in your market and win you a distinct and sustainable advantage, and do it fast on a lean budget.

Building your brand does NOT have to be expensive once you understand the customer. Using new research data of the Nigerian consumer, you will learn to map the passion points of your target audience and selected customer segments. You will explore universal cultural anchors that will give your brand deeper meaning amongst customer communities…